Page 10 - AJMAN TOURISM PR REPORT - March 2025

Ajman Department of Tourism Development Concludes Participation

in ITB Berlin 2025 and Announces the Launch of Its European

Representative Office

Ajman, March 7, 2025:

The Ajman Department of Tourism Development (ADTD) has successfully concluded its participation in

ITB Berlin 2025, held in Berlin from March 4 to 6.

The exhibition witnessed significant attendance and widespread participation from key industry leaders,

tour operators, and travel enthusiasts from around the world. The department showcased Ajman’s top
offerings in tourism, culture, and hospitality through various activities.

As part of its participation in this prestigious global event, ADTD highlighted its ongoing efforts to achieve
the goals of Ajman’s visionary strategy for sustainable development and to position the emirate as an ideal

destination for international tourism businesses exploring emerging markets.

During the exhibition, ADTD signed a partnership agreement with Pure Touristik to establish a

representative office in the European market, covering Germany, Austria, and Switzerland. This
collaboration aims to enhance the promotion of Ajman’s tourism sector, attract more visitors from Europe,

and open new communication channels with tourism companies, investors, and destination management
firms. The initiative will help strengthen business and tourism cooperation, support international cultural

relations, and highlight Ajman’s unique position as a sustainable tourism and environmental destination.

The exhibition also saw the participation of leading travel agencies and hospitality establishments from

Ajman, including Ajman Saray, Fairmont Ajman, Ajman Hotel by Blazon Hotels, Bahi Ajman Palace Hotel,
Wyndham Garden Ajman Corniche, Perfect Journeys, and Reza International Tourism. These key industry

players played a vital role in promoting Ajman’s thriving hospitality sector and enhancing its tourism
appeal.