Page 23 - AJMAN TOURISM PR REPORT - March 2025

During the exhibition, ADTD signed a partnership agreement with Pure Touristik to establish a
representative office in the European market, covering Germany, Austria, and Switzerland. This
collaboration aims to enhance the promotion of Ajman’s tourism sector, attract more visitors from
Europe, and open new communication channels with tourism companies, investors, and
destination management firms. The initiative will help strengthen business and tourism
cooperation, support international cultural relations, and highlight Ajman’s unique position as a
sustainable tourism and environmental destination.

The exhibition also saw the participation of leading travel agencies and hospitality establishments
from Ajman, including Ajman Saray, Fairmont Ajman, Ajman Hotel by Blazon Hotels, Bahi Ajman
Palace Hotel, Wyndham Garden Ajman Corniche, Perfect Journeys, and Reza International Tourism.
These key industry players played a vital role in promoting Ajman’s thriving hospitality sector and
enhancing its tourism appeal.

His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, stated: “The significant
turnout at our pavilion during ITB Berlin 2025 reflects our ambitious vision to elevate local tourism
by showcasing Ajman’s top attractions and positioning the emirate as a world-class travel
destination. Our participation in this prestigious platform reaffirms our commitment to highlighting
key investment opportunities and expanding strategic partnerships in alignment with the
leadership’s vision to drive tourism development and build a strong, sustainable economy.”

ADTD’s participation in this major event is part of its ongoing efforts to boost Ajman’s tourism
sector, which has witnessed remarkable growth, with an 8% increase in international visitors and a
rise in tourism revenues compared to 2023. ITB Berlin 2025 serves as a significant platform for
opening new horizons, attracting investments, and expanding global partnerships, further
strengthening Ajman’s dynamic and flourishing tourism industry.

https://www.traveldailynews.com/organizations/ajman-department-of-tourism-development-adtd-
announces-european-representative-office-launch/