Page 67 - AJMAN TOURISM PR REPORT - March 2025

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‘Rida International Tourism & Travel’.

Mahmood Khaleel Alhashmi, Director-General of the Ajman Tourism Development Department said:
“At ADTD, we strive to elevate the local tourism sector by showcasing the Emirate’s unique attractions
to global audiences. Our participation in ITB Berlin 2025 aligns with our strategic vision to position
Ajman as a world-class travel destination, blending cultural authenticity, natural beauty, and modern
hospitality. By leveraging this global platform, we aim to highlight key investment opportunities, forge
strategic partnerships, and showcase Ajman’s commitment to sustainable tourism development.”

The participation coincides with the rapid expansion of the Ajman tourism sector, which witnessed an 8
per cent increase in visitor inflow and a 5 per cent rise in tourist revenue last year as compared to
2023.

With international travellers comprising over 62 per cent of total visitors, led by German tourists, ITB
Berlin 2025 presents an ideal platform to amplify this momentum, expand market reach, and drive
investments into the Emirate’s flourishing tourism landscape.

Led by its long-standing legacy, the exhibition is poised to further strengthen Ajman’s burgeoning
international presence and global appeal by highlighting exemplary offerings, opening up access to
new markets and driving investment into the local tourism sector. -TradeArabia News Service

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