Page 97 - AJMAN TOURISM PR REPORT - March 2025

3/3/25, 10:11 AM Ajman Tourism to showcase Emirate’s iconic attractions and experiences at ITB Berlin 2025 - Middle East News 247
beauty, and modern hospitality. By leveraging this global platform, we aim to highlight key investment
opportunities, forge strategic partnerships, and showcase Ajman’s commitment to sustainable tourism

development.”

The participation coincides with the rapid expansion of the Ajman tourism sector, which witnessed an 8 per

cent increase in visitor inflow and a 5 per cent rise in tourist revenue last year as compared to 2023. With
international travellers comprising over 62 per cent of total visitors, led by German tourists, ITB Berlin 2025

presents an ideal platform to amplify this momentum, expand market reach, and drive investments into the
Emirate’s flourishing tourism landscape.

Led by its long-standing legacy, the exhibition is poised to further strengthen Ajman’s burgeoning
international presence and global appeal by highlighting exemplary offerings, opening up access to new
markets and driving investment into the local tourism sector.

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