Page 3 - MOE ARABIC PR REPORT - MAY 2025 (Part 2)
P. 3

PR REPORT



                                   Ministry of Economy





                                                    May 2025




                    30 Press Releases were issued for Ministry of Economy
                    10 Statements were prepared for Ministry of Economy

                    3 Media Invites were made for Ministry of Economy
                    17 Speeches were prepared for Ministry of Economy

                    4 Interviews & Articles were conducted for Ministry of Economy

                    15 Event Media Coverages were conducted for Ministry of Economy
                    39 Content Development were made for Ministry of Economy

                    The Press Releases were sent to all local, Pan Arab English and Arabic publications.

                    TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                             27,201,700

                     *Arabic Total Value of Spend 1:4                     AED                         108,806,800

                     English Total                                                       AED                           10,035,300

                     *English Total Value of Spend 1:4                    AED                           40,141,200

                     TOTAL                                                AED                         148,948,000

                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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