Page 3 - Centena Group PR Report - January 2025
P. 3
MEDIA MONITORING REPORT
(January 2025)
Centena Group
2 Press Releases were issued for Centena Group
1 Interview was conducted for Centena Group
1 Opinion Piece was issued for Centena Group
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 324,800
*Arabic Total Value of Spend 1:4 AED 1,299,200
English Total AED 482,600
*English Total Value of Spend 1:4 AED 1,930,400
TOTAL AED 3,229,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
