Page 11 - MAJRA PR REPORT - NOVEMBER 2024

This panel congregated a distinguished group of local and international speakers,

including Ashwin Joshi, Director of StartAD, moderator for the panel discussion;

Farah Al Qaissieh, Managing Director of SpeechCare Center; Salma Gharama,

Director, Social Incubation and Contracting - Ma’an; Daniel Soloman, Founder of

HeroGo. The speakers offered their invaluable insights into the CSR projects and

the requisite measures that can be adopted to implement them and create a positive

impact on society.

A presentation was delivered during the session that delved deep into the specific

needs of social entrepreneurs at both the early and later stages of their projects.

This presentation also included a study that showcased the lack of crucial support

for these entrepreneurs during the later stages of projects compared to those in

their early stages. The study also focused on strategies for launching and promoting

early-stage projects, revealing a strong emphasis on these strategies compared to

those required for later-stage ventures.

During the session, speakers responded to specific questions related to the study

while Sarah Shaw emphasised the significance of CSR initiatives launched by Majra

in supporting social entrepreneurs. She noted that these initiatives are well-aligned

with the specific needs of entrepreneurs at various stages of their projects.

Sarah Shaw, Director of the National CSR Fund – MAJRA, said: “At the National

CSR Fund - Majra, we are committed to launching CSR initiatives that support

third sector institutions and social entrepreneurs. These initiatives are crucial to

creating a supportive environment where social entrepreneurs can bring their