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10/14/24, 3:38 PM 7X Launches “Wayn” Digital P.O. Box - Middle East News 247

7X Launches “Wayn” Digital P.O. Box

By News Desk 1 October 11, 2024

7X announced today the launch of Wayn, its digital P.O. Box platform, aimed at transforming the postal
services in the UAE. The launch of Wayn aligns with the country’s national efforts to drive digital adoption and

development and provide individuals and companies with secure delivery services.

The Wayn platform enables individuals and companies to obtain a permanent UAE digital address linked to

their physical addresses, verified through their national ID or through the National Economic Register (NER).
The platform ensures the receipt of shipments sent by individuals, companies, and government entities, as
well as the receipt of letters, documents, and e-bills from official and authorized senders to thwart

cybersecurity threats such as phishing, spam, and fraud. Users of the platform will be able to decide to
receive any shipment at a physical address of their choice — whether at one of Emirates Post’s nationwide
branches, authorized pick-up and drop-off points, at home or at the office if users have subscribed to the

MyHome Package service.

Through a unified digital mailbox, Wayn provides an automated archiving and categorization system which

allows users to manage formal documents and invoices securely and efficiently thereby reducing the
challenges users face in archiving emails. The platform also enables users to store and sort essential files

and documents, making it easier to send and receive documents at any time.

The launch of Wayn was announced during a press conference held in Abu Dhabi, attended by H.E. Badr Al-
Olama, Chairman of 7X; H.E. Dr. Mohamed Hamad Al Kuwaiti, Head of the UAE Cyber Security

Council; H.E. Eng. Mohammad Al Zarooni, TDRA Deputy Director General for the Information and
Digital Government Sector; and H.E. Abdulla Mohammed Alashram, Group CEO of 7X, along with other
officials.

During the event in Abu Dhabi, 7X also signed a strategic partnership with TDRA to facilitate the exchange of

information and allow customer authentication for accessing Wayn to go through the Secure National Digital
Identity (UAE Pass). 7X also signed a strategic partnership agreement with the UAE Cyber Security Council
to enhance digital security, build trust in digital services, and protect users from phishing and online fraud.

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