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10/21/24, 3:44 PM ADDED Partners with 7X to Boost Digital Transformation with ‘Wayn’ Digital P.O. Box - Middle East Business News and Infor…

ADDED Partners with 7X to Boost Digital
Transformation with ‘Wayn’ Digital P.O. Box

October 20, 2024

The Abu Dhabi Department of Economic Development (ADDED) signed a memorandum
of understanding (MoU) today with 7X to offer 7X’s ‘Wayn’ service, the UAE’s Digital P.O.
Box, to licensed businesses in Abu Dhabi. This initiative aims to support the local
business sector and economy, drive digital transformation, and ensure secure postal
services for individuals and businesses. Once verified and added to the platform’s
whitelist, companies licensed by ADDED will be able to securely and reliably
communicate with their customers, enhancing trust in their digital services.

The Wayn platform enables individuals and companies to obtain a permanent UAE digital
address linked to their physical addresses, verified through their national ID or through
the National Economic Register (NER). The platform ensures the receipt of shipments
sent by individuals, companies, and government entities, as well as the receipt of letters,
documents, and e-bills from official and authorized senders to thwart cybersecurity
threats such as phishing, spam, and fraud. Users of the platform will be able to decide to
receive any shipment at a physical address of their choice — whether at one of Emirates
Post’s nationwide branches, authorized pick-up and drop-off points, at home, or at the
office if users have subscribed to the MyHome Package service.

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