Page 82 - 7X PR REPORT OCTOBER 2024

10/21/24, 3:46 PM ADDED partners with 7X to boost digital transformation
ADDED partners with 7X to boost
digital transformation

ABU DHABI, 1 days ago
The Abu Dhabi Department of Economic
Development (ADDED) signed a memorandum
of understanding (MoU) today with 7X to offer
7X’s “Wayn” service, the UAE’s Digital P.O.
Box, to licenced businesses in Abu Dhabi.

According to ADDED, the agreement
represents a pivotal step in enhancing
collaboration between government, private
entities, and authorities to strengthen digital
communication systems and safeguard them
against cyber threats.

It aims to equip the business sector with
cutting-edge digital tools to keep pace with rapid technological advancements, reinforcing the UAE’s standing on
the global stage.

This initiative aims to support the local business sector and economy, drive digital transformation, and ensure
secure postal services for individuals and businesses, said ADDED in a statement.

Once verified and added to the platform's whitelist, companies licensed by ADDED will be able to securely and
reliably communicate with their customers, enhancing trust in their digital services.

The Wayn platform enables individuals and companies to obtain a permanent UAE digital address linked to their
physical addresses, verified through their national ID or through the National Economic Register (NER).

The platform ensures the receipt of shipments sent by individuals, companies, and government entities, as well
as the receipt of letters, documents, and e-bills from official and authorised senders to thwart cybersecurity
threats such as phishing, spam, and fraud.

Users of the platform will be able to decide to receive any shipment at a physical address of their choice –
whether at one of emirates Post's nationwide branches, authorised pick-up and drop-off points, at home, or at the
office if users have subscribed to the MyHome Package service.

This cooperation will add significant value for companies registered on the “Wayn” platform by boosting
operational efficiency in managing documents, invoices, and parcels, cutting delivery times by up to 70% and
reducing costs by up to 65%.

Additionally, digital business P.O. Boxes enhance a company's professional image while ensuring maximum
privacy through best-in-class security practices to protect sensitive documents from electronic fraud and cyber
threats.

The deal was signed by Mohammed Munif Al Mansouri, the Executive Director of the Abu Dhabi Business Centre,
along with Abdullah Mohammed Alashram, Group CEO of 7X at the Department of Government Enablement –
Abu Dhabi (DGE) booth during the Gitex Global 2024.

Al Mansouri said the Centre was forging ahead with its efforts to further develop the business ecosystem in Abu
Dhabi and cement its position as preferred destination for talents, businesses, and investments by providing best
environment to set up and do business.

"Our initiatives to accelerate digital transformation are paying off, and this cooperation with 7X will support
companies operating in the Emirate to improve operational efficiencies and reduce costs while providing higher
levels of cybersecurity. We remain committed to providing more innovative solutions to business sector to
continue its positive role in the socio-economic development," he added.

Alashram, while expressing delight at signing the agreement with ADDED, said it underscores 7X's commitment
to providing innovative solutions that drive business efficiency and foster a cutting-edge digital environment to
support the growth of key sectors across the UAE.

https://tradearabia.com/news/IND_427460.html 1/2