Page 3 - AAE GENERAL REPORT - March 2024
P. 3
PR REPORT
Al Ansari Exchange
March 2024
4 Press Releases were issued for Al Ansari Exchange
3 Press Release was drafted for Al Ansari Exchange
2 Statements were issued for Al Ansari Exchange
6 Interviews were secured for Al Ansari Exchange
10 Content Developments were made for Al Ansari Exchange
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 9,294,600
*Arabic Total Value of Spend 1:4 AED 37,178,400
English Total AED 1,873,900
*English Total Value of Spend 1:4 AED 7,495,600
TOTAL AED 44,674,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
