Page 3 - Jetour PR Report- May 2024
P. 3
MEDIA MONITORING REPORT
(May 2024)
JETOUR
1 Press Release was Issued for Jetour.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.
Arabic Total AED 211,900
*Arabic Total Value of Spend 1:4 AED 847,600
English Total AED 198, 400
*English Total Value of Spend 1:4 AED 793, 600
TOTAL AED 1,641,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
