Page 3 - Jetour PR Report- May 2024
P. 3

MEDIA MONITORING REPORT
                                                       (May 2024)




                                                    JETOUR



               1 Press Release was Issued for Jetour.
               The press release was sent to all local, Pan-Arab English, and Arabic publications.

               TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.


                Arabic Total                                             AED                211,900

               *Arabic Total Value of Spend 1:4                          AED                847,600

                English Total                                            AED                198, 400

               *English Total Value of Spend 1:4                         AED                793, 600

                TOTAL                                                    AED                1,641,200


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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