Page 32 - Jetour PR Report- May 2024

JETOUR’s ‘Enjoy the Journey, Embrace the World’ highlights new possibilities in market at Beijing Auto Show | iHeartEmirates
JETOUR, the leading Chinese SUV brand tailored to market trends and consumer needs,

presented it’s ‘Enjoy the Journey, Embrace the World’ themed global press conference during
the highly anticipated Beijing Auto Show. Since its establishment and elevation to an

independent brand with fully autonomous operations across R&D, procurement, marketing,

production and qualification, JETOUR has dedicated itself to becoming a leader in the ‘

automotive market segment, further solidifying its vision of ‘Travel+’.

Harnessing Industry Trends for Global Expansion

The Chinese automotive industry has witnessed remarkable growth in recent years, with the

rising export volume playing a pivotal role in this expansion. According to the China Association

of Automobile Manufacturers (CAAM), China’s automotive exports soared to a record high of
4.91 million units in 2023, marking a 57.9 per cent increase from 2022. This surge reflects the

growing global demand for made-in-China vehicles, driven by their reputation for quality,

affordability and technological advancements.

In line with its strategy for global expansions, JETOUR has been following this trend. By

designing vehicles that cater to family and off-road travel, JETOUR has achieved a remarkable
global sales volume of 1.1 million units within 68 months since its first product launch, garnering

a customer base of over 45 million worldwide. This ‘JETOUR Speed’ has set an industry

benchmark, with a year-on-year sales increase of 75 per cent in 2023, reaching a cumulative

annual sales volume of 315,167 units, making it the fastest-growing SUV brand in China. Since
2019, JETOUR has expanded into over 50 countries and regions, leading in Angola, Uruguay,

Ecuador and other markets.

Consumer Trends Fuelling Best-Selling Products

A report by McKinsey & Company forecasts that the global SUV market will experience a
compound annual growth rate (CAGR) of 7.2 per cent between 2020 and 2030, fuelled by

factors such as rising disposable incomes, increasing urbanisation and a growing desire for

adventure travel. This trend is particularly strong in emerging markets, where SUVs and off-
road vehicles are seen as status symbol and practical for navigating challenging terrains.

JETOUR’s family-oriented off-road travel products, especially the X70 and X90 series, have
matured in the international market, attributing to its ability to address these specific needs and

preferences. It also launched JETOUR DASHING across various global markets, which quickly

became a best-selling model in the segment in Egypt and Saudi Arabia. Furthermore, JETOUR

T2, the brand’s first off-road travel product, became an instant hit in the Chinese market,

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