Page 3 - NewTech Insurance PR REPORT - April 2024
P. 3
MEDIA MONITORING REPORT
(April 2024)
NewTech Insurance
1 Press Release was issued for NewTech Insurance
1 Opinion Piece was issued for NewTech Insurance
1 Interview was conducted for NewTech Insurance
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 171,900
*Arabic Total Value of Spend 1:4 AED 687,600
English Total AED 224,300
*English Total Value of Spend 1:4 AED 897,200
TOTAL AED 1,584,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
