Page 3 - Centena Group PR Report - July 2025
P. 3

MEDIA MONITORING REPORT
                                                       (July 2025)




                                               Centena Group


               1 Press Release was issued for Centena Group
               1 Interview was comducted for Centena Group
               1 Powerlist was issued  for Centena Group
               The press release was sent to all local, Pan-Arab English, and Arabic publications.

               TOTAL VALUE  -  ARABIC &  ENGLISH PRESS  RELEASES IN UAE
               AED.

                   Arabic Total                                            AED            187,800

                  *Arabic Total Value of Spend 1:4                         AED            751,200

                  English Total                                            AED            266,400

                  *English Total Value of Spend 1:4                        AED          1,065,600

                  TOTAL                                                    AED            1,816,800


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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