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8/25/25, 1:56 PM Emirati SMEs tap into East Africa as Khalifa Fund fuels export growth - Aletihad News Center
local needs.

“Our primary goal is to establish relationships with potential distributors, government agencies, and industry leaders
who can support our market entry. We are also seeking opportunities for joint ventures and knowledge exchange to

ensure a smooth and impactful launch,” Alnuaimi said.

The Emirati entrepreneur expressed optimism that Printing Talk could create a lasting economic impact in Kenya.

“Once operational, we aim to create local jobs, offer skills training, and build supply chain networks that strengthen

Kenya’s economic fabric. This approach mirrors the UAE’s commitment to fostering innovation, entrepreneurship, and
sustainable development in international markets,” he said.

Expanding SME Export Initiatives

To gauge SMEs’ global competitiveness, Khalifa Fund tracks their growth in the market, the strength of their brands,

and the scale of their networks, Musallam said, highlighting the importance of measuring long-term outcomes.

“Key SME performance metrics, such as export deal volumes and post-exhibition values, new market entries or

partnerships, revenue growth, and sustained export activity up to 12 months after the event, can all be utilised to
assess long-term impact,” she said.

Building on the momentum from Grains Africa, Khalifa Fund plans “to further broaden its SME export initiatives by
targeting trade fairs in key markets in Africa, such as South Africa and Egypt, focusing on the food, manufacturing,

and tech sectors”, Musallam said.

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