Page 3 - FDF QUARTER REPORT - ENGLISH
P. 3
PR REPORT
Family Development Foundation
(FDF)
July - September 2023
42 Press Releases were issued for Family Development Foundation (FDF)
1 Statement was issued for Family Development Foundation (FDF)
30 Social Media contents were made for Family Development Foundation (FDF)
2 Interviews were secured for Family Development Foundation (FDF)
82 Content Development were made for Family Development Foundation (FDF)
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 4,548,900
*Arabic Total Value of Spend 1:4 AED 18,195,600
English Total AED 759,300
*English Total Value of Spend 1:4 AED 3,037,200
TOTAL AED 21,232,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
