Page 47 - MOE ENGLISH PR REPORT - AUGUST 2024

Press Release

During another meeting with Najla Al Midfa, Vice Chairperson of the Sharjah Entrepreneurship
Centre (Sheraa), H.E. Alia Al Mazrouei was briefed on the Centre's efforts to assist entrepreneurs
in the emirate. It discussed the significance of partnerships forged with universities and government
bodies in bolstering entrepreneurial efforts, particularly in strategically important sectors.

During the meeting, ‘Sheraa’ officials showcased the key projects and initiatives they have
undertaken to support entrepreneurs at every stage of their ventures. These include everything
starting from the initial conceptualization and establishment to promotion, as well as the
development of startups and solutions to challenges encountered by these companies.

While touring the Centre, H.E. Alia Al Mazrouei met with a group of entrepreneurs, who are the
beneficiaries of the services offered by Sheraa. She highlighted the need to persist in supporting
and enhancing a cohesive framework of policies and initiatives that foster the growth and
sustainability of the sector.

Fostering collaboration between the Ministry & Ajman DED to develop competitive policies
for the entrepreneurship sector

In a meeting with Saif Ahmed Al Suwaidi, Acting Director General of Ajman DED, H.E. Alia Al
Mazrouei discussed ways to strengthen joint efforts aimed at developing competitive policies for
entrepreneurship and SMEs. The meeting also explored the introduction of innovative programs
that support entrepreneurs, nurture their innovative ideas, and help develop these concepts into
viable projects across various economic sectors. Both parties agreed on the importance of
coordinated efforts between the Ministry and Ajman DED in providing training and development
for entrepreneurs in the emirate.

Furthermore, the meeting explored the means to facilitate entrepreneurs’ participation in tenders
issued by government entities, apart from the provision of tax incentives to help these entrepreneurs
grow and thrive in both domestic and international markets. Additionally, there was an emphasis
on boosting the participation of national SMEs in global entrepreneurship forums and events. The
importance of the government procurement system was highlighted as a key support mechanism
for the growth of SMEs, with a commitment to expanding its implementation and continuously
tracking the outcomes.

Fostering the entrepreneurial culture in Fujairah

H.E. Alia Al Mazrouei’s meeting with Sultan Juma Al Hindasi, Director General of the Fujairah
Chamber of Commerce and Industry, focused on the Chamber's efforts in supporting entrepreneurs.
These include training programs designed to develop their skills in marketing, accounting, project
management, and promotion. He highlighted the significance of organizing forums at local,
regional, and international levels through chamber federations to foster the entrepreneurial spirit
among startups and improving their chances of obtaining necessary funding.
In the same context, H.E. Alia Al Mazrouei was apprised of the support and incentives offered by
the Fujairah SMEs Support Centre and its communication channels with entrepreneurs to help them
navigate challenges related to establishing businesses.

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