Page 3 - Savoye PR Report - May 2024
P. 3
MEDIA MONITORING REPORT
(April 2024)
Savoye
1 Press Release was issued for Savoye
1 Opinion Piece was issued for Savoye
1 Feature Article was issued for Savoye
5 Interviews were conducted for Savoye
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 327,400
*Arabic Total Value of Spend 1:4 AED 1,309,600
English Total AED 386,400
*English Total Value of Spend 1:4 AED 1,545,600
TOTAL AED 2,855,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
