Page 16 - Torry Harris PR REPORT - October 2025

Torry Harris Enables Digital Transformation Through AI Integration
themselves. It connects suppliers, partners, and customers into a single fabric where data, APIs, and
services flow naturally.
The platform supports hybrid engagement models (such as B2B2C and G2B2C) and enables
organizations to monetize APIs, data, and services as part of a larger digital value chain. Its embedded
4Sight intelligence layer combines personalization, conversational AI, and predictive insights, while its
low-code framework allows business teams to configure user journeys, onboarding flows, and
monetization models without heavy engineering lift.

Today, speed defines relevance. Enterprises can’t afford to prototype for months; they must launch at
market pace and refine in motion. SMART Souq enables exactly that – moving from concept to
deployment in weeks, not quarters.

Take a regional bank, for instance. With SMART Souq, it can evolve from being a service provider to an
ecosystem hub – integrating insurance, auto finance, mortgages, and lifestyle services – all under one
digital roof. What was once a transaction becomes an ongoing relationship, renewed every day through
context and connection. That’s the future of marketplaces – less about transactions, more about context.

3. Could you elaborate on the key solutions you are showcasing at GITEX this year and how they
are helping enterprises accelerate their digital transformation journeys?
This year at GITEX, we are prioritizing what we call the three levers of digital momentum –
modernization, intelligent automation, and connected ecosystems.

Modernization is where agility begins – taking what’s already working and making it cloud and AI-ready.
It’s not about starting over; it’s about starting smarter. Done right, modernization renews the core,
embeds intelligence, and creates the conditions for speed and scale. It’s how banks cut release cycles,
how cities deliver digital services, and how governments move from efficiency to experience.
Intelligent automation builds on that core. Through APIs and integration frameworks, we create a digital
nervous system – a fabric where data, workflows, and partners move securely and in sync. When
systems speak a common language, business starts to move as one.

And when that foundation is in place, ecosystems begin taking shape. SMART Souq turns these internal
capabilities into external opportunities – enabling enterprises to co-create and monetize APIs, data, and
services through a larger value network.

Modernize the core – Connect the fabric – Monetize the flow. That’s how transformation stops being a
plan and becomes a pattern – one that organizations can repeat, refine, and scale.

3. Artificial Intelligence is a major focus across industries today. How is Torry Harris integrating AI
into its offerings, and what value does this bring to your clients?
AI has moved from experimentation to expectation. The real question now is – how do enterprises embed
it meaningfully, not just visibly?

At Torry Harris, AI is not an add-on but an enabler that runs through our entire portfolio. Our AI Factory
helps enterprises industrialize adoption – combining automation, data pipelines, and decision intelligence
into a single operational fabric. The goal is simple: measurable outcomes, not model counts. Efficiency
that shows up in metrics, prediction that shows up in decisions, and personalization that enhances
experience.

Our 4Sight analytics engine turns raw data into foresight. It learns from operational patterns, customer
behavior, and market signals – helping enterprises anticipate demand instead of react. You can see this
clearly in SMART Souq – its AI engine continuously learns from interactions, predicting needs and
optimizing engagement in real time. In real estate, it might infer buyer intent; in logistics, it might optimize
partner routes. AI here doesn’t replace human intuition but augments it.

And through our Agentic AI Services, we extend that intelligence across the enterprise, embedding it into
operations, testing, integration, and decision systems. The result is AI that’s pragmatic, governed, and
aligned to business rhythm, not hype cycles.

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