Page 26 - FDF QUARTERLY PR REPORT - APRIL-JUNE 2024 (ENGLISH )

Press Release

Under the patronage of Her Highness Sheikha Fatima bint Mubarak

Family Development Foundation launches “Kindness and Mercy” campaign

to raise awareness about concept of marriage

Al Rumaithi: We embody the principles of the ‘Mother of the Nation’ with unwavering
commitment, sincerity, and sense of responsibility. This is demonstrated by the launch of our social

media campaign, “Kindness and Mercy.”

Abu Dhabi, May 16, 2024: Under the patronage of Her Highness Sheikha Fatima bint Mubarak,

President of the General Women's Union (GWU), Supreme Chairwoman of the Family
Development Foundation and Chairwoman of Motherhood and Childhood Supreme Council,

‘Mother of the Nation’, the Family Development Foundation (FDF) hosted the third edition of its
Social Media Platform. This event marked the launch of the “Kindness and Mercy” social and

media campaign at its headquarters in Abu Dhabi.

The “Kindness and Mercy” campaign is a testament to the vision and directives of Her Highness

Sheikha Fatima bint Mubarak, embodying her role as the ‘Mother of the Nation.’ It aims to
introduce purposeful social initiatives and innovative services and programs that actively

contribute to fostering family cohesion, reinforcing the social fabric, and strengthening family ties
among all members of society. Her Highness firmly believes in the vital role of the family in

shaping society and in adopting a comprehensive approach to addressing diverse challenges,

thereby upholding core values within the community.

The main goal of the “Kindness and Mercy” campaign is to highlight the significance of marriage
as a crucial foundation for societal stability and progress. It seeks to cultivate a positive perspective

among youth regarding marriage and the selection of a suitable life partner, nurturing a generation

that comprehends the importance of marriage as the cornerstone for building and sustaining a
strong family unit. Additionally, the campaign aims to inspire society to change behaviors and

social norms that affect marriage for youth.