Page 3 - FDF QUARTERLY PR REPORT - APRIL-JUNE 2024 (ENGLISH )
P. 3
PR REPORT
Family Development Foundation
(FDF)
April – June 2024
19 Press Releases were issued for Family Development Foundation (FDF)
3 Statements were issued for Family Development Foundation (FDF)
2 Media Invites were made for Family Development Foundation (FDF)
6 Articles were issued for Family Development Foundation (FDF)
2 Social Media contents were made for Family Development Foundation (FDF)
31 Interviews were conducted for Family Development Foundation (FDF)
50 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 555
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 5,851,500
*Arabic Total Value of Spend 1:4 AED 23,406,000
English Total AED 2,058,700
*English Total Value of Spend 1:4 AED 8,234,800
TOTAL AED 31,640,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
