Page 38 - FDF QUARTERLY PR REPORT - APRIL-JUNE 2024 (ENGLISH )

Press Release

Family Development Foundation launches fourth edition of Social

Responsibility Ambassadors service

Abu Dhabi, April 25, 2024: The Family Development Foundation (FDF) launched the fourth
edition of Social Responsibility Ambassadors service as part of its ongoing efforts to enhance

family well-being through various services and events. The program is primarily designed to

improve the cognitive, emotional and social skills of individuals within the community.

Amal Azzam, Social expert at the FDF, said: “The FDF has been committed to promote social

intelligence and its real-world applications. In pursuit of enhancing happiness, positivity and

general well-being of Abu Dhabi residents, the fourth edition of the Social Responsibility
Ambassadors service expands upon past sessions to establish deeper familial and societal

connections. Additionally, it aims to reinforce national strategic principles and community
initiatives, which have proven to yield tangible benefits for participants of earlier editions.”

She further emphasised that the Social Responsibility Ambassadors service plays a vital role in

promoting the principles outlined in the national strategy for enhancing quality of life. These
principles include a range of pillars and initiatives aimed at bolstering social cohesion and

nurturing positive relationships within both society and families. Moreover, they aim to enhance
the digital quality of life and encourage growth of sustainable and constructive digital

communities.

Fatima Al Neyadi, responsible for the Social Responsibility Ambassadors service, said: “FDF
focuses on promoting concepts and skills that enhance the overall quality of life for individuals

within families and society at large through the Better Family Life service. Our objective is to
cultivate happiness, well-being and empower members to assess their potential in attaining a

balanced, positive and emotionally fulfilling lifestyle. Additionally, we aim to instil values of
generosity, cooperation, tolerance and social intelligence among community members. We further