Page 139 - SOL Properties PR Report - July 2024

Fairmont Hotels & Resorts and SOL Properties to launch Fairmont Residences Solara Tower Dubai - Middle East Business New…
Downtown Dubai. Our goal is to provide residents with exclusive amenities and
personalised offerings, thereby setting a new precedent for comfort and convenience for
our owners. By combining Fairmont’s exceptional hospitality and thoughtful service with
our integrated residential environment and attention to quality, this project is certain to
offer residents unmatched lifestyle experiences.”

In response to the evolving demands of urban homeowners, the residential project
promises a suite of premium amenities and services. Residence owners will have
exclusive access to Fairmont’s wide range of integrated amenities, which include gourmet
restaurants, private swimming pool, fitness centre, spa and wellness centre, offering a
resort-like experience within the confines of their own home.

Omer Acar, CEO for Fairmont, commented: “We are delighted to continue bringing the
Fairmont experience around the globe. Drawing on both Accor and Fairmont’s long
history and notable expertise in managing luxury branded residential, and working with
leading developers and partners such as SOL Properties, we are able to deliver a living
experience that is poised to truly redefine luxury residential in an already competitive
market such as Dubai, or in other top destinations worldwide.”

The project exemplifies the ongoing expansion and appeal of luxury living in Dubai, with
the luxury residential real estate market projected to grow by more than 8 percent by
2029. Opening as the premiere luxury real estate in Downtown Dubai, Fairmont Solara
Tower reinforces Dubai’s demand as a global destination, attracting high-net-worth
individuals and investors seeking to diversify their portfolios with the city’s strategic
location and investor-friendly regulations.

Fairmont Residences Solara Tower Dubai joins a portfolio of 16 Fairmont-branded
residences, each a sanctuary with the luxury of Fairmont and the privacy of home, from
Mayakoba in Mexico, Rabat and Marrakech in Morocco, to Los Angeles in the USA.
Globally renowned for the brand’s expertise in luxury residential, Fairmont has another
22 projects in the pipeline. The project is supported by Accor One Living, an industry-first
platform focused on the design and operation of innovative mixed-use hospitality
solutions for a new generation of investors and homeowners.

Jeff Tisdall, Chief Business Officer, Accor One Living, said: “We are very proud to be
partnering with SOL Properties on this landmark Fairmont branded residence
development, a leading example of an exciting new generation of standalone private
residences supported by Accor One Living. We are confident the ultra prime location,
extensive private facilities for residence owners, and elevated residential living
experience made possible by Fairmont, combined with SOL Properties’ reputation for
quality and luxury, will be very well received by homeowners.”

About Fairmont:

Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an
unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life,
heartfelt pleasures and personal milestones are celebrated and remembered long after
any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable
hotels, rich with character and deeply connected to the history, culture and community of
its destinations – places such as The Plaza in New York City, The Savoy in London, 
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