Page 147 - SOL Properties PR Report - July 2024

Fairmont Hotels & Resorts and SOL Properties to launch Fairmont Residences Solara Tower Dubai
to provide residents with exclusive ameni es and personalised offerings, thereby se ng a new precedent
for comfort and convenience for our owners. By combining Fairmont’s excep onal hospitality and
though ul service with our integrated residen al environment and a en on to quality, this project is
certain to offer residents unmatched lifestyle experiences.”

In response to the evolving demands of urban homeowners, the residen al project promises a suite of
premium ameni es and services. Residence owners will have exclusive access to Fairmont’s wide range of
integrated ameni es, which include gourmet restaurants, private swimming pool, fitness centre, spa and
wellness centre, offering a resort-like experience within the confines of their own home.

Omer Acar, CEO for Fairmont, commented: “We are delighted to con nue bringing the Fairmont experience
around the globe. Drawing on both Accor and Fairmont’s long history and notable exper se in managing
luxury branded residen al, and working with leading developers and partners such as SOL Proper es, we
are able to deliver a living experience that is poised to truly redefine luxury residen al in an already
compe ve market such as Dubai, or in other top des na ons worldwide.”

The project exemplifies the ongoing expansion and appeal of luxury living in Dubai, with the luxury
residen al real estate market projected to grow by more than 8 percent by 2029. Opening as the premiere
luxury real estate in Downtown Dubai, Fairmont Solara Tower reinforces Dubai’s demand as a global
des na on, a rac ng high-net-worth individuals and investors seeking to diversify their por olios with the
city’s strategic loca on and investor-friendly regula ons.

Fairmont Residences Solara Tower Dubai joins a por olio of 16 Fairmont-branded residences, each a
sanctuary with the luxury of Fairmont and the privacy of home, from Mayakoba in Mexico, Rabat and
Marrakech in Morocco, to Los Angeles in the USA. Globally renowned for the brand’s exper se in luxury
residen al, Fairmont has another 22 projects in the pipeline. The project is supported by Accor One Living,
an industry-first pla orm focused on the design and opera on of innova ve mixed-use hospitality solu ons
for a new genera on of investors and homeowners.

Jeff Tisdall, Chief Business Officer, Accor One Living, said: “We are very proud to be partnering with SOL
Proper es on this landmark Fairmont branded residence development, a leading example of an exci ng new
genera on of standalone private residences supported by Accor One Living. We are confident the ultra
prime loca on, extensive private facili es for residence owners, and elevated residen al living experience
made possible by Fairmont, combined with SOL Proper es’ reputa on for quality and luxury, will be very
well received by homeowners.”

About Fairmont

Fairmont Hotels & Resorts is where the in mate equally coexists with the infinite – an unrivaled por olio of
more than 90 extraordinary hotels where grand moments of life, hear elt pleasures and personal
milestones are celebrated and remembered long a er any visit. Since 1907, Fairmont has created
magnificent, meaningful and unforge able hotels, rich with character and deeply connected to the history,
culture and community of its des na ons – places such as The Plaza in New York City, The Savoy in London,
Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont
The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and
iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and
leadership in sustainability and responsible tourism prac ces. Fairmont is part of Accor, a world leading
hospitality group coun ng over 5,600 proper es throughout more than 110 countries, and a par cipa ng
brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards,
services and experiences. fairmont.com | all.accor.com | group.accor.com

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