Page 37 - ETIHAD CREDIT INSURANCE PR REPORT - MAY 2024
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6/5/24, 4:13 PM MoIAT, ECI and Sheraa to empower the industrial SMEs, entrepreneurs - GulfToday
In the presence of Dr Sultan Bin Ahmed Al Jaber, Minister of Industry and Advanced Technology; and
Sarah Bint Yousif Al Amiri, Minister of State for Public Education and Advanced Technology; a
Memorandum of Understanding (MoU) was signed between the Ministry of Industry and Advanced
Technology (MoIAT) Etihad Credit Insurance (ECI), and Sharjah Entrepreneurship centre (Sheraa).
The MoU aims to provide technical support, strategic consultation, and capacity building for
entrepreneurs and industrial SMEs to help them access local and international markets.
The MoU was officially signed by Osama Amir Fadhel, Assistant Undersecretary of the Industry
Accelerators Sector at MoIAT; Najla Al Midfa, CEO Sheraa; and Raja Al Mazrouei, CEO of ECI;
during the third edition of Make it in the Emirates (MIITE) Forum which took place from May 27-28,
2024 at the Abu Dhabi Energy centre, organised by MoIAT in collaboration with the Abu Dhabi
Department of Economic Development (ADDED) and Adnoc.
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This strategic agreement represents part of a series of MoU signings for Sheraa’s centre of
Excellence (CoE) for Advanced Manufacturing & CPG which onboarded other partners such as
Emirates Development Bank (EDB) and Sharjah Chamber of Commerce and Industry (SCCI). As the
first-of-its-kind in the UAE, this centre of Excellence aims to advance the nation’s vision for innovation
in the manufacturing industry by incubating and enabling the growth of advanced manufacturing
startups while fostering an entrepreneurship culture in the country.
Providing startups with access to critical resources such as mentoring, international market access,
capacity building, and research support, the CoE nurtures a robust ecosystem that aligns with the
UAE’s aspirations to be a global leader in future technologies and industrial innovation. By offering
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