Page 3 - HBMSU PR REPORT - FEBRUARY 2024
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
February 2024
2 Press Releases were issued for HBMSU
1 Photo Caption issued for HBMSU
1 Statement was made for HBMSU
2 Interviews were secured for HBMSU
1 Content Development was made for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 667,300
*Arabic Total Value of Spend 1:4 AED 2,669,200
English Total AED 365,900
*English Total Value of Spend 1:4 AED 1,463,600
TOTAL AED 4,132,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
