Page 133 - Integrate ME PR REPORT - MAY 2024

CABSAT 2024 has brought together more than 450 exhibitors from over 120 countries, and attracts a wide
range of professionals including Engineers, System Integrators and Broadcasters within Digital, Content,
Broadcast and Satellite; to Content Buyers, Sellers, Producers and Distributors, making it an ideal platform for
networking and learning about the latest industry developments. CABSAT 2024 also boasts unique features
such as the Co-Production Salon, a dedicated meeting lounge for business opportunities for investment in
Arabic content.

Across the three days, the event’s conference offerings - the Content Congress, SATExpo Summit - will also
convene over 150 globally renowned speakers and industry specialists who will lead discussions on key trends
shaping the industry’s future.

Visitors will also have the opportunity to tour the world-class facilities offered by Dubai Studio City, which is
the largest media, entertainment, and broadcasting hub in the region. Notably, the Dubai Studio City, a division
of TECOM Group PJSC, also serves as a Strategic Partner of CABSAT 2024. The media hub is known for its
superior media infrastructure, including the largest soundstage in the region, boutique studios, backlots,
production offices, and recording studios.

“Embracing digitisation and harnessing the power of local talent can transform the regional creative industry’s
outlook, and Dubai is firmly at the forefront of this evolution,” said Majed Al Suwaidi, Senior Vice President of
Dubai Media City, Dubai Studio City, and Dubai Production City at TECOM Group PJSC.

“Dubai Studio City is accelerating the city’s vision for artistic and cultural excellence through its continued
support for the Dubai Creative Economy Strategy, and as the Strategic Partner of CABSAT 2024, we are proud
to advance the vital role and promising prospects of the regional entertainment, broadcasting, and media
industries.”

The second edition of Integrate Middle East (Integrate ME), which is co-located with CABSAT 2024, aims to
convene Pro AV and system integration tech leaders while attracting buyers from across MENA’s diverse
sectors. Integrate ME 2024 features 250 exhibitors from 120 countries, showcasing an innovative lineup of Pro
AV products and solutions.

With interactive offerings like digital signage, smart home simulators, multi-conference demo arenas, interactive
learning zones, lighting shows, and cutting-edge educational technologies, among others, Integrate ME 2024 is
also set to replicate the success of its inaugural edition held in 2023.

The IME Summit will explore important topics pertaining to AI and Hybrid Pro AV such as immersive
storytelling, digital installations, Pro AV innovation, the future of entertainment architecture, use of AI in built
environment, Pro AV software integration, and the potential of mixed reality market experiences, with
renowned speakers and industry experts promising remarkable insights and networking opportunities for
visitors.

Abhishek Ganapathy, Director, Dubai World Trade Centre, said: “We are thrilled to celebrate the 30th
anniversary of CABSAT 2024 along with the second edition of Integrate Middle East 2024, the flagship events
uniting leading players from the media, broadcast, satellite, and Pro AV industries. The strategic co-location
promises exhibitors and visitors an avenue for growth and networking.

Businesses can leverage this platform to showcase their latest offerings to potential clients, while content
creators and media enthusiasts can gain insights into relevant trends shaping the industry. We welcome visitors
from around the globe to visit the premier events and make the most of this unique opportunity.”
Together, the 30th edition of CABSAT and the second edition of Integrate Middle East are anticipated to
facilitate a transformative platform for both visitors and exhibitors to uncover emerging business opportunities
across key sectors like education, media, entertainment, hospitality, retail, communication, corporate, events,
and real estate.

https://www.mediaoffice.ae/en/news/2024/may/21-05/hasher-bin-maktoum-inaugurates-
cabsat