Page 143 - Integrate ME PR REPORT - MAY 2024

Together, the 30th edition of CABSAT and the second edition of Integrate Middle East are anticipated to
facilitate a transformative platform for both visitors and exhibitors to uncover emerging business
opportunities across key sectors like education, media, entertainment, hospitality, retail,
communication, corporate, events, and real estate.

“Embracing digitisation and harnessing the power of local talent can transform the regional creative
industry’s outlook, and Dubai is firmly at the forefront of this evolution,” said Majed Al Suwaidi, Senior
Vice President of Dubai Media City, Dubai Studio City, and Dubai Production City at TECOM Group
PJSC.

“Dubai Studio City is accelerating the city’s vision for artistic and cultural excellence through its
continued support for the Dubai Creative Economy Strategy, and as the Strategic Partner of CABSAT
2024, we are proud to advance the vital role and promising prospects of the regional entertainment,
broadcasting, and media industries.”

The second edition of Integrate Middle East (Integrate ME), which is co-located with CABSAT 2024,
aims to convene Pro AV and system integration tech leaders while attracting buyers from across
MENA’s diverse sectors. Integrate ME 2024 features 250 exhibitors from 120 countries, showcasing an
innovative lineup of Pro AV products and solutions.
With interactive offerings like digital signage, smart home simulators, multi-conference demo arenas,
interactive learning zones, lighting shows, and cutting-edge educational technologies, among others,
Integrate ME 2024 is also set to replicate the success of its inaugural edition held in 2023.

The IME Summit will explore important topics pertaining to AI and Hybrid Pro AV such as immersive
storytelling, digital installations, Pro AV innovation, the future of entertainment architecture, use of AI
in built environment, Pro AV software integration, and the potential of mixed reality market
experiences, with renowned speakers and industry experts promising remarkable insights and
networking opportunities for visitors.

Abhishek Ganapathy, Director, Dubai World Trade Centre, said: “We are thrilled to celebrate the 30th
anniversary of CABSAT 2024 along with the second edition of Integrate Middle East 2024, the flagship
events uniting leading players from the media, broadcast, satellite, and Pro AV industries. The strategic
co-location promises exhibitors and visitors an avenue for growth and networking. Businesses can
leverage this platform to showcase their latest offerings to potential clients, while content creators and
media enthusiasts can gain insights into relevant trends shaping the industry. We welcome visitors
from around the globe to visit the premier events and make the most of this unique opportunity.”