Page 149 - Integrate ME PR REPORT - MAY 2024
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production offices, and recording studios.
"Embracing digitisation and harnessing the power of local talent can transform the regional creative industry's outlook, and Dubai is firmly at the
forefront of this evolution," said Majed Al Suwaidi, Senior Vice President of Dubai Media City, Dubai Studio City, and Dubai Production City at
TECOM Group PJSC.
"Dubai Studio City is accelerating the city's vision for artistic and cultural excellence through its continued support for the Dubai Creative Economy
Strategy, and as the Strategic Partner of CABSAT 2024, we are proud to advance the vital role and promising prospects of the regional
entertainment, broadcasting, and media industries."
The second edition of Integrate Middle East (Integrate ME), which is co-located with CABSAT 2024, aims to convene Pro AV and system
integration tech leaders while attracting buyers from across MENA's diverse sectors. Integrate ME 2024 features 250 exhibitors from 120 countries,
showcasing an innovative lineup of Pro AV products and solutions.
With interactive offerings like digital signage, smart home simulators, multi-conference demo arenas, interactive learning zones, lighting shows,
and cutting-edge educational technologies, among others, Integrate ME 2024 is also set to replicate the success of its inaugural edition held in
2023.
The IME Summit will explore important topics pertaining to AI and Hybrid Pro AV such as immersive storytelling, digital installations, Pro AV
innovation, the future of entertainment architecture, use of AI in built environment, Pro AV software integration, and the potential of mixed reality
market experiences, with renowned speakers and industry experts promising remarkable insights and networking opportunities for visitors.
Abhishek Ganapathy, Director, Dubai World Trade Centre, said: "We are thrilled to celebrate the 30th anniversary of CABSAT 2024 along with the
second edition of Integrate Middle East 2024, the flagship events uniting leading players from the media, broadcast, satellite, and Pro AV
industries. The strategic co-location promises exhibitors and visitors an avenue for growth and networking. Businesses can leverage this platform
to showcase their latest offerings to potential clients, while content creators and media enthusiasts can gain insights into relevant trends shaping
the industry. We welcome visitors from around the globe to visit the premier events and make the most of this unique opportunity."
Together, the 30th edition of CABSAT and the second edition of Integrate Middle East are anticipated to facilitate a transformative platform for both
visitors and exhibitors to uncover emerging business opportunities across key sectors like education, media, entertainment, hospitality, retail,
communication, corporate, events, and real estate.
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