Page 170 - Integrate ME PR REPORT - MAY 2024

5/21/24, 1:03 PM dayofdubai | Integrate Middle East’s second edition starts tomorrow, convening Pro AV and Media community
control rooms, experience centres, galleries, and broadcasting, which can revolutionize the Pro AV
sector."

The Integrate Middle East Summit will convene on May 21-22, bringing together industry pioneers and

thought leaders from the international Pro AV value chain. They will offer insights into the MENA
region’s market potential and discuss key industry trends, including the role of AI in music production,

signage for smart cities, digital out-of-home advertising, and the future of experiential visual content.

Ameen Insan, Founder of Data is Beautiful, will lead a discussion on the opening day titled “Data Art, AI

and the Future of Experiential Visual Content.” He stated: "I look forward to discussing data art and
how it can enhance spaces and brand activations. I am confident that the audience will gain valuable

insights into the role of data visualization and human emotions in crafting immersive stories. By the

end of the session, visitors will understand the applications and future trends of data art."

Predicted to attract 10,000 visitors, Integrate Middle East 2024 aims to build a community of

technology leaders and integrated solution buyers from sectors including education, media,

entertainment, hospitality, retail, and communication. This professional network will support the
integration of these technologies into the broader entertainment industry and various vertical markets.

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