Page 3 - Integrate ME PR REPORT - MAY 2024
P. 3
PR REPORT
INTEGRATE MIDDLE EAST
May 2024
6 Press Releases were issued for Integrate Middle East
1 Media Invite was made for Integrate Middle East
19 Onsite interviews were conducted for Integrate Middle East
4 Content Developments were made for Integrate Middle East
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 960,100
*Arabic Total Value of Spend 1:4 AED 3,840,400
E n g l i s h T o t a l A E D 1,894,500
*English Total Value of Spend 1:4 AED 7,578,000
TOTAL AED 11,418,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
