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4/24/24, 1:39 PM Revolutionising retail: How 7X is driving the e-commerce boom in the UAE - Logistics Middle East
7X is positioned at the forefront, ready to leverage its expansive network and
technological advancements to support and enhance SME operations.

Listen to the full conversation here:

Building on a legacy of innovation

Having rebranded this year, 7X is building on decades of legacy, transformation, and
market adaptation. “The group has been here since the beginning of this great

country’s formation,” H.E. Alashram explained. Over the years, the company has not
only adapted to many market changes and requirements, but has also embraced new
technologies and shifted customer needs, marking significant milestones in its journey

towards becoming a leading logistics provider.

The importance of SMEs in the economic fabric of the UAE cannot be overstated.
Recognising this, 7X has made it a priority to support this vital sector. “The SME sector

is vital to us. They are the core of growing this economy and ensuring it keeps up with
the trajectory it has been on over the past few years,” H.E. Alashram noted during our
discussion. This commitment is crucial in a landscape transformed by the COVID-19

pandemic, accelerating the shift towards digital business models and e-commerce.

E-commerce growth has been explosive, facilitated partly by innovations and
expansions within the logistics sector. 7X has expanded its capabilities to support e-

commerce from end to end. “We support these companies from all sides: from the first
mile to the middle mile to the last mile,” H.E. Alashram elaborated. This comprehensive
support structure is crucial for SMEs expanding beyond local markets and reaching

global customers.

Supporting e-commerce growth in the UAE

In 2024 alone, 7X is set to significantly increase its touch points across the UAE, aiming

to grow considerably by the end of the year. These new touch points include accessible
locations such as gas stations and supermarkets, making sending and receiving

packages easier for consumers and businesses alike. “You could go to a gas station,
pick up a delivery from there, or go to a nearby supermarket and send a delivery there,”
said H.E. Alashram, highlighting the accessibility and convenience these new

touchpoints offer.

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