Page 3 - ANDALUSIA PR REPORT - FEBRUARY 2024 (International)
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INTERNATIONAL PR REPORT
‘Andalusia: Histoy and Civilization’ Initiative
February 2024
2 Press Releases were issued for ‘Andalusia: History and Civilization’ Initiative
The press releases were issued in Spain
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
S p a n i s h T o t a l A E D 4,449,500
*Spanish Total Value of Spend 1:4 AED 17,798,000
TOTAL AED 17,798,000
Spanish Clippings 185
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
