Page 3 - UNION PROPERTIES General Report - December 2023_Neat
P. 3
PR REPORT
Union Properties
December 2023
1 Statement was made for Union Properties
1 Speaking Opportunity was made for Union Properties
1 Event participation and listing was made for Union Properties
7 Content Developments were made for Union Properties
The Statement was sent to all local, Pan Arab English, and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 2,757,000
*Arabic Total Value of Spend 1:4 AED 11,028,000
English Total AED 96,500
*English Total Value of Spend 1:4 AED 386,000
TOTAL AED s11,414,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
