Page 3 - DUBAI MUNICIPALITY PR REPORT - MARCH 2024 Part 2
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PR REPORT


                                 Dubai Municipality





                                                March 2024




            7 Press Releases were issued for Dubai Municipality

            1 Statement was issued for Dubai Municipality
            4 Interviews were conducted for Dubai Municipality

            10 Content Developments were made for Dubai Municipality
            13 Files including media plans were made for Dubai Municipality

            The Press Releases were sent to all local, Pan Arab English, and Arabic publications.

            TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.



             Arabic Total                                             AED                   21,326,900


             *Arabic Total Value of Spend 1:4                         AED                           85,307,600

             English Total                                                         AED                             8,672,400


             *English Total Value of Spend 1:4                        AED                           34,689,600

             TOTAL                                                    AED                         119,997,200



            *This calculation is based on the principle that editorial has four times the value of paid-for
            advertising, as surveys have proven that the majority of readers tend to believe the veracity of
            editorial is four times more than paid-for advertising










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