Page 3 - UNIFONIC QUARTER 1 PR REPORT - March 2025
P. 3
PR REPORT
Unifonic
QUARTER 1 2025
1 Press Release was issued for Unifonic
8 Interviews were conducted for Unifonic
2 Content Development were made for Unifonic
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 532,100
*Arabic Total Value of Spend 1:4 AED 2,128,400
English Total AED 351,500
*English Total Value of Spend 1:4 AED 1,406,000
TOTAL AED 3,534,400
Arabic Media Reach 860,153
English Media Reach 59,197
Total Number of Clippings 58
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
