Page 3 - HBMSU PR REPORT - APRIL 2024
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
April 2024
2 Press Releases were issued for HBMSU
1 Press Release was cancelled for HBMSU
2 News Brief were issued for HBMSU
2 Statements were made for HBMSU
1 Interview was secured for HBMSU
2 Content Developments were made for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,406,500
*Arabic Total Value of Spend 1:4 AED 5,626,000
English Total AED 700,200
*English Total Value of Spend 1:4 AED 2,800,800
TOTAL AED 8,426,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
