Page 3 - MBRF International Report - October 2024
P. 3
PR REPORT
MBRF
October 2024
7 Press Releases were issued for MBRF
14 Interviews were conducted for MBRF
5 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 5,430,600
*Arabic Total Value of Spend 1:4 AED 21,722,400
English Total AED 3,829,200
*English Total Value of Spend 1:4 AED 15,316,800
TOTAL AED 37,039,200
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
