Page 3 - ECI PR REPORT - MARCH 2025
P. 3
PR REPORT
Etihad Credit Insurance
March 2025
2 Press Releases were issued for Etihad Credit Insurance
1 Article was published for Etihad Credit Insurance
1 Interview was conducted for Etihad Credit Insurance
1 Media Event was organised for Etihad Credit Insurance
10 Content Developments were made for Etihad Credit Insurance
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 187,900
*Arabic Total Value of Spend 1:4 AED 751,600
English Total AED 180,800
*English Total Value of Spend 1:4 AED 723,200
TOTAL AED 1,474,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
