Page 3 - HIMA PR REPORT - SEPTEMBER 2025
P. 3
PR REPORT
HIMA
September 2025
1 Press Release was issued for HIMA
4 Content Developments were made for HIMA
The Pess Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 118,100
*Arabic Total Value of Spend 1:6 AED 708,600
English Total AED 384,600
*English Total Value of Spend 1:6 AED 2,307,600
TOTAL AED 3,016,200
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
