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The summit is recognised as a crucial driver of positive economic impact. For instance, Trip.com
Group, the founding sponsor of last year’s summit, opened its Dubai office after the event and
launched significant travel expansion initiatives. The company also established various strategic
partnerships and agreements with regional tourism authorities, including the Department of
Culture and Tourism - Abu Dhabi, Qatar Tourism and the Saudi Tourism Authority (in 2024). Trip.com
Group is the title sponsor for the second consecutive year, underscoring the potential of the event
in fostering economic growth, promoting technological development and contributing to the
cultivation of the next generation of industry leaders.
The event will highlight the Middle East’s significant transition from an oil-dependent economy to
becoming a leader in innovation, largely facilitated by free-trade agreements that encourage
international business investment and foster technological advancements. As the region diversifies
its economy, attention is also turning to ASEAN, which experts predict will emerge as the world’s
fourth-largest economy by 2030. During the summit, the experts will explore the abundant
resources and top-notch governance that fuelled this growth while highlighting the challenges
faced due to climate change and the need for collaborative energy transition efforts.

In the financial sector, the experts will further highlight the future of digital banking, which is being
shaped by institutions adapting to the rapid pace of disruption and innovation. Furthermore, the
rise of fintech innovations, which is paving the way for Web 3.0, will be discussed while focusing on
overcoming regulatory hurdles to ensure inclusive growth. The financial landscape is also
witnessing a shift towards green energy, with predictions of a staggering US$11 trillion investment
in renewable asset-backed cryptocurrencies by 2050. Blockchain technology is set to redefine
financial intermediation, highlighting the importance of democratising access to capital to keep
pace with these rapid changes. The summit will explore these trends, which illustrate a future
where innovation, sustainability and collaboration will be at the forefront of economic development
in Global East and Global South.

The summit’s theme Innovate for Next Gen is an embodiment of its unwavering commitment to
foster development. The term ‘innovate’ in its theme exemplifies its proactive commitment to
creating solutions for the world’s most pressing concerns, whereas NextGen focuses on the
multidimensional elements of global economic power: technology, leadership and investment.

SuperBridge Summit 2024 will be a vital platform for discussions on the future of finance,
innovation and sustainability, offering insights that will guide strategic initiatives across various
sectors. The attendees will be able to gain insights into the latest industry advancements and
trends that are projected to transform industries and economies across the world.

https://www.wam.ae/en/article/b5ogl9l-superbridge-summit-2024-kicks-off-tomorrow-dubai