Page 128 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/15/24, 10:54 AM SuperBridge Summit 2024 kicks off tomorrow to ‘Innovate for the Next-Gen’
With 70 prominent speakers from various industries and regions, the two-day summit will serve as a
dynamic platform to explore a wide range of topics that will inspire, impact and innovate for the next
generation of leaders. This year, the SuperBridge Summit will focus on a range of topics, including
‘Economic Powerhouse’, ‘Technology and Industrial Transformation’, ‘Leadership and Human Equity’

and ‘Wealth and Investment,’ that are projected to contribute to shaping the future of the global
economy. The key partners of the summit include Dubai Chambers, Trip.com, Laix Inc., NICE, MVGX
and Metacomp.

The summit is recognised as a crucial driver of positive economic impact. For instance, Trip.com Group,

the founding sponsor of last year’s summit, opened its Dubai office after the event and launched
significant travel expansion initiatives. The company also established various strategic partnerships and
agreements with regional tourism authorities, including the Department of Culture and Tourism - Abu
Dhabi, Qatar Tourism and the Saudi Tourism Authority (in 2024). Trip.com Group is the title sponsor for

the second consecutive year, underscoring the potential of the event in fostering economic growth,
promoting technological development and contributing to the cultivation of the next generation of
industry leaders.

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The event will highlight the Middle East’s significant transition from an oil-dependent economy to
becoming a leader in innovation, largely facilitated by free-trade agreements that encourage
international business investment and foster technological advancements. As the region diversifies its
economy, attention is also turning to ASEAN, which experts predict, will emerge as the world’s fourth-

largest economy by 2030. During the summit, the experts will explore the abundant resources and top-
notch governance that fuelled this growth while highlighting the challenges faced due to climate change
and the need for collaborative energy transition efforts.

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