Page 134 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

10/15/24, 10:54 AM SuperBridge Summit 2024 kicks off tomorrow to ‘Innovate for the Next-Gen’ - Technology - Emirates24|7
Tourism - Abu Dhabi, Qatar Tourism and the Saudi Tourism Authority (in 2024). Trip.com Group is the title sponsor for the second
consecutive year, underscoring the potential of the event in fostering economic growth, promoting technological development and
contributing to the cultivation of the next generation of industry leaders.

The event will highlight the Middle East’s significant transition from an oil-dependent economy to becoming a leader in innovation,
largely facilitated by free-trade agreements that encourage international business investment and foster technological advancements.
As the region diversifies its economy, attention is also turning to ASEAN, which experts predict, will emerge as the world’s fourth-largest
economy by 2030. During the summit, the experts will explore the abundant resources and top-notch governance that fuelled this
growth while highlighting the challenges faced due to climate change and the need for collaborative energy transition efforts.

In the financial sector, the experts will further highlight the future of digital banking, which is being shaped by institutions adapting to the
rapid pace of disruption and innovation. Furthermore, the rise of fintech innovations, which is paving the way for Web 3.0, will be
discussed while focusing on overcoming regulatory hurdles to ensure inclusive growth. The financial landscape is also witnessing a
shift toward green energy, with predictions of a staggering USD 11 trillion investment in renewable asset-backed cryptocurrencies by
2050. Blockchain technology is set to redefine financial intermediation, highlighting the importance of democratising access to capital to
keep pace with these rapid changes. The summit will explore these trends, which illustrate a future where innovation, sustainability and
collaboration will be at the forefront of economic development in Global East and Global South.

The summit’s theme ‘Innovate for Next Gen’ is an embodiment of its unwavering commitment to foster development. The term
‘innovate’ in its theme exemplifies its proactive commitment to create solutions for the world’s most pressing concerns, whereas
‘NextGen’ focusses on the multidimensional elements of global economic power: technology, leadership and investment.

SuperBridge Summit 2024 will be a vital platform for discussions on the future of finance, innovation and sustainability, offering insights

that will guide strategic initiatives across various sectors. The attendees will be able to gain insights into the latest industry
advancements and trends that are projected to transform industries and economies across the world.

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