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10/15/24, 10:55 AM SuperBridge Summit 2024 Shapes Innovation Leadership
Economic Impact and Strategic Partnerships

Among the summit’s prominent partners are Dubai Chambers, Trip.com, Laix Inc., NICE, MVGX,
and Metacomp. Trip.com, last year’s founding sponsor, will again serve as the title sponsor. The
event’s significance was highlighted by Trip.com’s decision to establish an office in Dubai and
launch key travel initiatives after the 2023 summit. The company also formed strategic
partnerships with several regional tourism bodies, including those of Abu Dhabi, Qatar, and
Saudi Arabia.
Trip.com’s continued involvement underscores the summit’s role in driving economic growth,
technological advancements, and leadership development in the Middle East and beyond. The
region is rapidly evolving from its oil-based economy into a hub of innovation, driven by free
trade agreements that attract global business investments and foster technological progress.

Global Outlook and Challenges

In addition to highlighting the Middle East’s economic transformation, the SuperBridge Summit
will turn attention to ASEAN, expected to become the fourth-largest economy globally by 2030.
Experts will delve into the region’s impressive growth, fuelled by its resources and robust
governance, while addressing challenges related to climate change and energy transition.
The financial sector will also feature prominently, with discussions on the future of digital
banking and the rise of fintech innovations. As the world moves toward Web 3.0, regulatory
challenges must be overcome to ensure inclusive growth. Additionally, the summit will examine
the financial shift towards green energy, with projections of an $11 trillion investment in
renewable asset-backed cryptocurrencies by 2050. Blockchain technology is poised to redefine
financial intermediation, making access to capital more democratic in an era of rapid change.

Focus on Innovation and Sustainability

The summit’s theme, ‘Innovate for Next Gen’, reflects its commitment to creating solutions for
global challenges. It underscores the importance of fostering innovation in technology,
leadership, and investment as essential components of future economic power.
Emily Prazer, Chief Commercial Officer of F1, stated: “This exciting collaboration with Mattel will
bring together the adrenaline of motor racing and the excitement of toy cars and provide
opportunities to see the fine details that go into an F1 car, all in the palm of your hand.” The
event will further provide a platform for discussing sustainable solutions that align with long-
term economic growth strategies in both the Global East and Global South.
Attendees will have the opportunity to gain insights into the latest advancements and trends in
finance, technology, and sustainability, positioning the SuperBridge Summit as a crucial event
for shaping the future of global industries.
For more information on the summit and its upcoming sessions, visit the official website of the
Dubai World Trade Centre.

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