Page 30 - SUPERBRIDGE PR REPORT - JUNE to OCTOBER 2024

Press Release

Trip.com Group to highlight the role of travel in fostering human connections in an increasingly digitally linked world
at SuperBridge Summit 2024

-Trip.com Group will also serve as the title partner for the summit, as it transforms the future of travel and seeks to empower
communities-
Dubai, United Arab Emirates, 10 October 2024: In line with its commitment to fostering economic growth and empowerment
through constant innovation, Trip.com Group will share its vision for the future of travel and showcase its pioneering efforts
to revolutionise the travel experience at the SuperBridge Summit 2024. Trip.com Group will also serve as the event’s title
partner, highlighting its dedication to driving collaboration within the sector.

This collaboration is particularly significant and timely, given the insights from the World Travel and Tourism Council's
Economic Impact Survey 2024, which reveals that the UAE tourism sector contributed 11.7 percent to the GDP in 2023 and
is expected to continue its growth trajectory. With over 809,000 jobs supported — around 1 in 9 jobs in the UAE — Trip.com
Group’s involvement underscores the essential role of tourism in contributing to the economy and highlights the need for
innovative solutions to enhance the travel experience.

As an industry leader, Trip.com Group pioneers and leverages cutting-edge solutions which are redefining how people travel.
At the SuperBridge Summit 2024, it will contribute by sharing its expertise and innovative solutions, with the aim of working
collaboratively to drive the future of travel and empower communities worldwide. Through this partnership, Trip.com Group
seeks to connect with partners and peers to enhance the customer experience, share innovations and trends that are
transforming the sector, and to shape a shared vision for the future of travel.

Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in the Digital Age’, led by Jane Sun,
CEO of Trip.com Group. Against the backdrop of unprecedented digital connectivity, this session will examine the enduring
importance of genuine human connections and interactions, and discuss how large-scale global events can contribute to
fostering cross-cultural understanding.

Jane Sun, CEO of Trip.com Group, stated: ‘At Trip.com Group, our mission is to pursue the perfect trip for a better world. We
are thrilled to support the SuperBridge Summit 2024 in its efforts to drive collaboration and innovation towards this goal. We
eagerly anticipate sharing our vision and initiatives with industry peers. Through continuous investment and innovation, we
aim to shape an exciting and prosperous future for travel together.’

Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance, the adoption of an innovative live-
streaming model has set new industry standards in enhancing engagement with customers, and has achieved over 2.1 billion
cumulative views since its launch in 2020.
The leading one-stop travel service provider has also leveraged emerging technologies and innovative solutions to boost its
customer service. By integrating artificial intelligence to handle routine requests, according to the Trip.com Group
Environmental, Social and Governance Report 2023, the company has saved 500,000 hours of waiting time for customers in
2023. Similarly, its AI assistant, TripGenie, has addressed over 1 million enquiries since its launch in 2023.

Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We are delighted to partner with Trip.com Group for the SuperBridge
Summit 2024. The brand’s steadfast dedication to innovation to serve advancement of human connectivity align seamlessly