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PR REPORT
Dubai Municipality
July 2024
6 Press Releases were issued for Dubai Municipality
2 Statements were issued for Dubai Municipality
6 Interviews were conducted for Dubai Municipality
29 Content Developments were made for Dubai Municipality
The Press Releases were sent to all local, Pan Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 7,262,900
*Arabic Total Value of Spend 1:4 AED 29,051,600
English Total AED 5,637,500
*English Total Value of Spend 1:4 AED 22,550,000
TOTAL AED 51,601,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that the majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising
