Page 3 - UNIFONIC PR REPORT - April 2024
P. 3

PR REPORT



                                                 Unifonic



                                                  April 2024




            1 Press Release was issued for Unifonic

            4 Content Developments were made for Unifonic

            The Press Release was sent to all local, Pan Arab Arabic and English publications.



            TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.



             Arabic Total                                             AED                             470,300

             *Arabic Total Value of Spend 1:4                         AED                          1,881,200


             English Total                                                         AED                             263,200

             *English Total Value of Spend 1:4                        AED                          1,052,800

             TOTAL                                                    AED                          2,934,000



            *This calculation is based on the principle that editorial has four times the value of paid-for
            advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
            is four times more than paid-for advertising.
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