Page 3 - FUGRO PR REPORT NOVEMBER 2024
P. 3
PR REPORT
FUGRO
November 2024
13 Interviews were secured for Fugro
1 Speaking Engagement was made for Fugro
1 Content Development was made for Fugro
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 373,900
*Arabic Total Value of Spend 1:4 AED 1,495,600
E n g l i s h T o t a l A E D 92,000
*English Total Value of Spend 1:4 AED 368,000
TOTAL AED 1,863,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
