Page 3 - ALEF EDUCATION PR REPORT - JANUARY 2024
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PR REPORT




                                          Alef Education


                                               January 2024




               1 Press Release was issued for Alef Education

               3 Content Development were made for Alef Education

               The Press Release was sent to all local, Pan Arab English and Arabic publications.



               TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                Arabic Total                                             AED                           259,700

                *Arabic Total Value of Spend 1:4                         AED                        1,038,800

               English Total                                             AED                           270,900

                *English Total Value of Spend 1:4                        AED                        1,083,600


                TOTAL                                                    AED                        2,122,400


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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